01 Strategy
Before the logo: the decisions.
Who you serve, what you promise, why you, and how you sound. Get those right and every page, ad, and video after gets easier.
- Who it's for
- New businesses, businesses that outgrew their first identity, and anyone about to spend money on a site or ads.
- What you get
- A brand brief (audience, positioning, promise, proof), a messaging and voice guide, visual direction for logo, type, and color, and a 90-day launch plan that says what to build and post, in what order.
- Typical timeline
- 1–3 weeks
How it works
- Discovery. A working session on the business, customers, competitors, and goals.
- Positioning. One clear sentence for who you're for and why you win, tested against real competitors.
- Voice & visuals. How you sound, plus a visual direction to build everything else from.
- Launch plan. The site, content, and campaigns to build first, sequenced and priced.
Start with strategy.
Tell me where the business is today and where you want it in a year. I'll come back with a scope and a fixed price.