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Privacy Policy

Effective Date: April 12, 2026  •  Operated by CRUCiBLE CAPiTAL SYSTEMS LLC  •  Contact: shawwe@alumni.vcu.edu

This Privacy Policy describes how Studio Labs ("we," "us," or "our"), operated by CRUCiBLE CAPiTAL SYSTEMS LLC, collects and uses information when you visit our website, request our services, or use our client portal. By using Studio Labs, you agree to the practices described here.

1. Information We Collect

Contact and Inquiry Information

When you submit a quote request, contact form, or client intake form, we collect your name, email address, phone number, business name, and the details of your project or inquiry.

Account Information

Clients who register for a Studio Labs account provide an email address and password (stored as a cryptographic hash). Your account gives you access to your project status, invoices, and shared files through the client dashboard.

Project and Business Data

In the course of completing your project, we may receive business materials, images, copy, branding assets, and other content you provide. This information is used solely to build and deliver your project.

Payment Information

Invoices are issued directly and payment references may be stored for accounting purposes. We do not store full credit card or bank account details. Any payment processing is handled through third-party payment processors with their own security and privacy standards.

File Uploads

Files you upload through our intake form or client portal (logos, photos, documents) are stored securely and used only for your project.

Usage Data

We collect standard web analytics data (pages visited, time on site, referral source) to understand how visitors use our site. This data is anonymized and not linked to individual identities.

2. How We Use Your Information

We use the information we collect to:

  • Respond to your project inquiries and provide quotes
  • Build, deliver, and maintain websites, apps, and chatbots for clients
  • Manage client accounts and project communications
  • Process and track payments and invoices
  • Send project updates, completion notifications, and support responses
  • Improve our services and website

3. Data Sharing

We do not sell your personal information. We share information only as needed to deliver our services:

  • Hosting and infrastructure providers: Project files and client data may be stored with Supabase or similar platforms under confidentiality agreements.
  • Deployment platforms: Finished client websites may be deployed to platforms like Vercel or Hostinger.
  • Legal requirements: We may disclose information if required by law or to protect our rights and safety.

4. Data Retention

We retain client project files and account data for the duration of our working relationship and for up to 2 years afterward, in case you need to reference past work or request updates. You may request deletion of your data at any time by contacting us.

5. Security

We take reasonable technical measures to protect your information, including HTTPS for all connections, hashed password storage, and access controls on client data. No system is completely immune to security risks, and we cannot guarantee absolute security.

6. Cookies

Our website uses essential cookies for authentication and session management. We do not use advertising cookies or cross-site tracking. You may disable cookies in your browser settings, but this may affect your ability to log in to the client portal.

7. Your Rights

You have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate information
  • Request deletion of your account and associated data
  • Request a copy of project files we hold for you
  • Opt out of any marketing communications

To exercise these rights, contact us at shawwe@alumni.vcu.edu.

8. Children's Privacy

Studio Labs services are not directed at children under 13. We do not knowingly collect personal information from children under 13.

9. Third-Party Links

Our site or client demos may link to third-party websites. We are not responsible for the privacy practices of those sites.

10. Analytics and Session Recording

We use PostHog for product analytics and session recording to improve our platform. This includes anonymized tracking of page views, clicks, and user interactions. Session recordings capture mouse movements, clicks, and scrolling behavior to help us identify and fix usability issues. Sensitive fields such as passwords, credit card numbers, and personal financial data are automatically masked and never recorded. You can opt out of session recording at any time in your account settings. Data is processed by PostHog Inc. in accordance with their privacy policy.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of Studio Labs after changes are posted constitutes acceptance.

12. Contact Us

CRUCiBLE CAPiTAL SYSTEMS LLC / Studio Labs
Email: shawwe@alumni.vcu.edu

B2B Visitor Identification (RB2B)

We use RB2B, a third-party business-to-business identity resolution service, to identify professional contacts from US-based companies that visit this site. RB2B may surface a visitor's name, company, professional title, work email, and public LinkedIn profile when those details are associated with a matching company in their data network. This is used solely for business outreach related to CRUCiBLE platforms. Personal browsing by individuals outside of a professional context is generally not identified. You can opt out at any time at unsubscribe.rb2b.com. Data is processed by RB2B Inc. in accordance with their privacy policy.